Digitalization is one of the key factors that play a role in a company’s growth. It truly is more than the removing of magazine and applying computers to log info – it really is about creating a new technique of doing business that focuses on customer satisfaction, internal conversation, and the flow details. It is about being better, gaining presence over organization spend and making decisions with appropriate numbers, as well as connecting your complete team into a common mission that drives scalable growth.

This can be a dynamic process that adjustments the ways companies create and capture worth in the marketplace. This may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive spot, firms should be constantly conscious of digitalization’s effect on their BMs and the bordering business environment.

To explore the impact of digitalization on a firm’s BM, qualitative empirical info were accumulated from doze interviewees employed in two unique industries, motor vehicle and media channels. Due to the fact that the two industries are seen as different organization models, this kind of research design and style allowed for a great in-depth a comparison of how digitalization impacts the building blocks of your firm’s BM.

The interviews revealed that inside the media sector, the impact of digitalization was felt many clearly pertaining to value creation and worth capture factors. This was largely due to the fact that the multimedia industry spots strong emphasis on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.

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